LilMa Green® | GreenMicro®

Go Green | Grow Strong | Sustainability Starts Small.

Supplier Greenwashing Checklist

LilMa Green® – Green Claims Checklist (Avoid Greenwashing)

Supplier Greenwashing Checklist (Avoid Greenwashing)

Assess supplier claims for clarity, evidence and completeness. Built for UK micros / SMEs and Step‑3 uploads.

Tip: Keep evidence (invoices, specifications, supplier emails) alongside this checklist to satisfy buyer due diligence.

How to use

  1. Read each question and select Yes / No / Unsure.
  2. Answer all 13, then click Evaluate.
  3. Review score, red flags and follow‑ups. Print or export CSV for your records.

Green Claims Evaluation

Based on plain‑English checks for clarity, evidence, completeness and comparability.

1. Is it clear and true?

The claim is simple, accurate and understandable; no jargon.

2. Do you have proof?

There is current, verifiable evidence to substantiate the claim.

3. Tell the whole story.

No cherry‑picking; material impacts are not omitted.

4. No half‑truths.

Qualifications or conditions are made clear and prominent.

5. Green means all the way.

Broad terms (e.g. “eco‑friendly”) apply to the full life cycle, not a single stage.

6. Keep it transparent.

Any limitations, assumptions, offsets or small print are visible and specific.

7. No sneaky business.

Nothing likely to mislead consumers or other businesses.

8. Be honest about impact.

No exaggeration; claims are proportionate and factual.

9. Durability & disposal are clear.

Product life, repairability and end‑of‑life are communicated accurately.

10. No missing information.

Material environmental information isn’t omitted.

11. Easy access to more info.

Detailed evidence is easy to find (e.g. QR code, URL, data sheet).

12. Don’t claim the standard.

You’re not presenting legal compliance or common features as “green”.

13. If you compare, be fair.

Comparisons are like‑for‑like, up‑to‑date and objectively supported.

Supplier Red Flags

  • Vague terms like “green”, “eco”, “all‑natural” without explanation.
  • Misleading language – “100% recycled” vs “100% recyclable”.
  • Fake/irrelevant certifications – unrecognised logos or off‑topic badges.
  • Non‑compliant claims – implying standards that aren’t actually met.
  • Hidden trade‑offs – promoting a small benefit while masking bigger harms.